Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, November 18, 2010

If You Buy All My Stuff on Ebay, I Can Go Back to Making Art


As much as I would love to be able to produce beautiful artwork that you, my readers, will instantly buy, providing you with thoughtful Holiday gifts and me with holiday gift-buying money, that just doesn't appear to be happening quite as rapidly as I would like. I know, picky, picky.

So I'm going through this massive collection of stuff that everyone in this house (especially me) has collected and now does not need. I have clothes that used to belong to my daughter before she decided she was too good for them, clothes I bought for myself, only to realize that either A) cute as they are, I don't look good in them, or B) have been sitting in my closet since the '80s and they are now in style again. There's also some diecast metal car models that no one in the house ever claimed to have wanted to collect. Jaguars? Nascar pickup truck? For real?

There are a million websites and late-night infomercials out there that will tell you how easy it is to list your stuff on Ebay. It is easy--to create a crap listing. To create a listing that people will look at and bid on, you need the same criterion as other online marketplaces. High quality pictures (yes, the skirt I'm wearing in the picture is for sale, and I used that picture because it sucks trying to take a picture of a plain black skirt, and Cassie wanted to be a part of it, so I thought that would be as likely to get someone to click on the listing as anything else), detailed descriptions, accurate measurements, and whatever in each of our brains passes for advertising and marketing. For the possible $50 or so I could get paid, I have spent ridiculous hours with the tripod taking pictures, editing pictures, measuring things, writing decent descriptions, checking on my listings, TWEETING (I couldn't believe it, but that actually got people to click on the listings), posting annoying pleas on Facebook... ugh! I must be doing it wrong. Maybe I need to market my goods the way these ladies have (NSFW). I appear to be stuck in that limbo between pathetic-but-getting-paid and dignified-with-no-Christmas-money.
So go check out my Ebay listings so I can get back to making some art. I've still got a book cover (or three, I think) to create, proofreading I could be doing, and daughter's tattoo to design (okay, that one I don't get paid for, but I told her I'd design it in time for her birthday in a couple weeks). Please someone come yell at me if one of my links doesn't work (but don't yell at me about the Regretsy listing, 'cos that's just funny shit, I don't care who you are).

Wednesday, September 8, 2010

I Guess I Should Get Back To My Blog

I just purchased my second batch of Moo Mini cards with about a jillion different images on them. They are so fun and eye-catching and cute that people should want to take them. I intend on leaving them in conspicuous places for people to take and then perhaps maybe check out my website once they realize it is a business card.

As I was looking at them today, it occurred to me that the web address for this damn blog of mine is on them. Well crap. Now, I love to blather on about myself and my own selfish interests and pretend someone else cares as much as the next person, but I really can't stand blogging. That's not to say that I don't read my friends' blogs because I want to read about some contest they're sponsoring or about their personal dysfunction for my own entertainment (Yes, I mean you, Erin), but as far as my own desire to waste time in THIS PARTICULAR WAY, it's just not my thing. I'm sure I'm interesting to some people, but let's face it, part of the reason I am a visual artist is because visual art doesn't necessarily need an explanation. You either like it or you don't.
But I understand that part of being an artist is letting people know who they are buying the image from. Something that helps the viewer connect with what they are buying and (hopefully) hanging up in their own home or office. Something they can relate to, or laugh about, or feel sorry for, or be proud of, or whatever.
So here's your little tidbit for today to get to know me by. My artwork is not usually chock full of meaning, I probably just created it because I thought it was a good idea at the time. Sometimes I think of a great title for an image before I've even imagined the image. For instance, the drawing "Redheads Just Aren't For Me" is, well, a portrait in effigy, and, well, the title pretty much captures the full scope and give-a-fuck-ness (yes, I know there's a real word for that, but it's my blog and I just made it up and I like it) of how I felt about a particular person at the time. Granted, I'm
pretty much over it now, but the picture came out, IMHO, pretty f***ing awesome (I hate cussing more than once in a single blog post) so I'm still pretty proud of how I used my own snarky sarcasm to mock my own pain and create it.

Then on the other hand, sometimes I imagine a picture, either in part or in its entirety, and never think of a great title and that always really bugs me. I look at it and think the image is awesome, and I show it to my friends and
family and random people on the street in the hopes that they can do my job for me and help me come up with something besides "Untitled". I wind up just using whatever lame title I can think of and running with it, like "Purple Cat", "Weedy Study" or "The Seer". "The Seer" bugs me the most, because the title really makes it seem like it should mean something, but it's just a cool picture.
So there's some insight about me, and I will try to get better about writing shorter, more interesting posts about myself and the wacky sh!t I do. I promise not to blog about ironing shirts.
Tomorrow's topic, all this crazy lace I've been making, and how I feel about tatting! Sounds pretty all-encompassing, I know, but try and hold out until tomorrow.

Saturday, May 15, 2010

Selling Artwork is a Marketing Conundrum


Something I just cannot seem to figure out is how to market my artwork and get people to come and buy it. I've read many a blog post and a helpful Etsy Forum discussion, and I have even purchased someone's pdf about how to increase traffic and sales to my shop. I spend what I consider to be large amounts of time generating interest and getting feedback on my work via Facebook, Etsy Forums, twitter. I write clear, detailed descriptions and try to use properly enticing and search engine optimizing words in my titles and descriptions. I offer works that anyone could afford if they wanted to. Yet, my sales are few and far between. Plus, when the sales do come, it seems completely arbitrary. I love that a bunch of my sales have been from total strangers all the way across the country or the world, but that leaves me with no clue how they found me, nor how to find more customers like that.
Now granted, I know my shop probably has issues. No two items in my shop look like they were created by the same person. There is no unified 'look' to the shop, no prints offered in multiple sizes, no color schemes, no theme. I do not blog every week to keep people interested. Most of my work is purely art for art's sake, it serves no other function, save the few greeting cards I sell and a couple of pieces of jewelry. I'm sure I am neglecting other opportunities to make money, either by the narrow focus of products I sell or my own inability to get the word out.
Yet, there is so much advice out there, free as well as for money, one person could not possibly do everything and create new products at the same time.
For the past few weeks, I've been trying to simply generate new works, finish some old ones that have been almost finished for too long, and market by way of generating interest by showing works in progress and asking for critiques. This approach has resulted in lots of great feedback, many gushing compliments, a couple of requests for custom work (which is awesome and don't think I'm not flattered and grateful) but utterly no sales.
So I am taking a step back to try to see what I can do to focus my approach. For a long time I have been considering opening a second shop for jewelry and wearables. There'd be some polymer clay jewelry, some simple shrink plastic jewelry, some non-precious-metal wire wrapped jewelry, some altered thrift-store finds, perhaps some hand-painted shoes and purses.
Alternatively, I have thought about doing more with paper, but making it something useful. I already make a few greeting cards, but I could offer some of my digital prints as mini cards, plus make some new styles geared exclusively towards card giving. I was also considering making some hand-drawn or hand-painted notebooks and journals. I have even been offered the suggestion of making coloring books for adults from some of my images.
So I am asking advice of my readers: Which of these suggestions sound good to you? Is there stuff I haven't thought of yet? Do I have the wrong take on something? Straighten me out!